Whether it be from all the excitement, stress, or nervousness;bad things tend to happen to authors during a book launch.
When these things happen we call it the ‘Release Day Curse‘ (RDC). I have always thought the curse was a myth; that all of my author friends were just clumsy so bad things happen to them. This may be true for some, but I can attest to the RDC being very real and very annoying.
As some of you know, I released my very first book Sapphire’s Destiny Sunday. Today is Tuesday, and thus far, I have been diagnosed with strep throat and an upper respiratory infection; as of this morning, I have the start of a bad case of poison ivy. I say bad case because I am extremely allergic to the hellish plant and will soon have to go get a steroid shot to combat the itchy spread as it takes over my body.
I have a theory though. From all of the RDC stories I have heard from other authors, there is a recurring trend. The worse your RDC hits; the better your book will do.
Yes, you read that right! So far every author who has fallen victim to the Release Day Curse has sold hundreds (sometimes thousands) of copies during launch week. I’m not saying that your fate (or mine) will be the same, one can only pray to be successful.
For now, embrace your curse, wrap yourself in bubble wrap, and avoid any sharp objects for a few weeks because the curse may be the universes way of telling you that your book will do well. Now if you’ll excuse me, I have to go lather myself in calamine lotion.
P.S. That author I mentioned who sold thousands of copies during her Release Day Curse, she tripped over a coffee table and broke her ankle. Talk about unfortunate!
Have you been the victim of the Release Day Curse? Tell us your story in the comments below.